Uniting music and memory? That’s exactly what BBDO and Stichting Alzheimer Onderzoek did for their “Sing for Alzheimer’s” campaign. To make their idea come to life, BBDO approached our creative tech studio nocomputer for the execution of the technical part.The nocomputer team built a highly interactive web application from scratch based on BBDO's designs. The truly innovative part of this case is the integration of artificial intelligence to enable a seamless karaoke experience. This kind of advanced Dutch speech-to-text was never as fast and accurate as it is now.Time to start singing!

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