PUB: dare to doubt your own voice

With European, national, and regional elections approaching in 2024, Mutant and Knack/LeVif aim to encourage voters to critically assess their choices before entering the voting booth. To achieve this, they developed an innovative online AI tool that allows users to hear their own voice expressing various political viewpoints. This approach helps individuals confront their opinions, as hearing oneself articulate a stance can lead to surprising realizations.

Unlike traditional political tests designed to eliminate doubt, this campaign encourages self-reflection. Knack/LeVif wants to provide tools that empower voters to shape their own opinions. The campaign is running across TV, cinema, radio, online, and print, with the website produced by nocomputer.

Read the press article here.

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PUB: dare to doubt your own voice

With European, national, and regional elections approaching in 2024, Mutant and Knack/LeVif aim to encourage voters to critically assess their choices before entering the voting booth. To achieve this, they developed an innovative online AI tool that allows users to hear their own voice expressing various political viewpoints. This approach helps individuals confront their opinions, as hearing oneself articulate a stance can lead to surprising realizations.

Unlike traditional political tests designed to eliminate doubt, this campaign encourages self-reflection. Knack/LeVif wants to provide tools that empower voters to shape their own opinions. The campaign is running across TV, cinema, radio, online, and print, with the website produced by nocomputer.

Read the press article here.

Other Posts