To promote Coca-Cola's new limited edition flavor Starlight, we launched 3 exclusive WebAR concerts, each unlocked by scanning the can. Powered by 8th Wall, this experience features a volumetrically captured hologram of pop star Ava Max delivering a performance to fans in an intergalactic miniverse.

CREDITS:

Coca-Cola (3 FWAs), VIRTUE WORLDWIDE (4 FWAs), Tool (74 FWAs)

FWA AWARD STATS:

POINTS: 81

DAYS: 11

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